Episode 32: Mimi G
What began as just a hobby in Mimi's Los Angeles home in 2012 blossomed into an international brand. She’s achieved a daily engagement of more than 3.2 million followers across all social media platforms, 22 million pageviews and 2.2 million unique visitors annually on her blog and courses on DIY. But her love of sewing started long before that.
Mimi began sewing when she was twelve, taking apart clothes, and figuring out how to put them back together again. She didn’t realize that she was teaching herself the basics of construction and pattern making.
Although she was a runaway at 15 and a single mom at 16 living on the streets of L.A., Mimi always knew that she had some sort of purpose in life. Although it was hard to sew while she was homeless, her love of sewing never left her. She eventually got a job in film production, started a sewing blog, created home sewing videos for You Tube, and became a successful and respected entrepreneur.
She signed on as a licensee for Simplicity in 2014 and was the first blogger to have her own pattern line. Within a few years, her tenacity and talent led her to the role of VP for the Big Four (McCall, Butterick, Vogue, Simplicity). Mimi shares, in detail, her journey to creating several multi-million-dollar businesses. (2:32 – 22:16)
Mimi has consistently been an advocate for creating more sexy and confident patterns for plus-size women, more stylish patterns for men, styles for brown and black women, new sewists and young sewists. She is integrally involved in every aspect of the business, from creating the patterns, to obtaining fabric rights, to merchandising and branding. In addition to her role as a Vice President, her blogs, online classes, and other highly successful ventures, Mimi, along with her friend and fellow sewist, Brittany J. Jones, founded Melanated Fabrics and Creative Center in Atlanta. To add to her list of accomplishments, Mimi has written a book, which will be released next year.
Simply put, Mimi’s story is a story of hope, fortitude and grit. An important part of her mission in life is to inspire men and women to embrace their power, find their voice and discover their purpose. She attributes much of her success to following her inner voice and being authentic. She believes that if you do what you love, the money will follow. In her words, “It has to be something that’s special to you, and something that you would do even if you weren’t being paid for it.” The purpose, she says, has to be genuine. (22:24 – 38:55)
As you listen to this amazing and engaging podcast, you realize that Mimi’s story is not about the struggles, but about the triumphs. The best way to reach her is through Instagram @MimiGstyle.
If you know someone who has an outstanding story that should be shared on this podcast, drop Meg a note to info@sewandsopodcast.com or complete the form on our website.