Episode 19: Deanna Springer

Deanna’s love for all things sewing began when she was a young girl, and was nurtured by her mom, her grandmothers and 4H. She talks fondly of the many memories she has of growing up among sewists, including how, every Christmas Eve she and her three sisters would listen to the hum of the sewing machine from the other room, and awaken Christmas morning to find new robes hanging on their doors. These priceless memories of creating and sharing gifts from the heart played an important role in her career choice.

In 2007 Nancy Zieman and Deanna started Nancy Zieman Productions (NZP), where they worked side by side for 10 years. After launching NZP, they launched a new blog, social media channels and forty-plus sewing and quilting products, including tools, patterns, and books. The NZP team produced 12 seasons of “Sewing with Nancy” with Wisconsin Public Television.

Upon Nancy’s passing in 2017, Deanna continued to carry her legacy forward through a variety of venues, including the Great Wisconsin Quilt Show and the spring travel circuit. As Deanna puts it, “It’s a way to share our love of sewing with the world.” Another way, she and her sisters share that love is the Stitch It! Sisters video series. Part of the Nancy Zieman production blog, Stitch it! Sisters also has its own YouTube channel. (7:30-12:55)

Now in its 17th year, Deanna talks about how the Great Wisconsin Quilt Show began, and how it continues to be a great opportunity for people to share their love of quilting. She is also in charge of the Annual sewing event, Sew Quilt Create. Throughout our conversation, Deanna is passionate about celebrating her craft and her mentor.(18:55 – 22:47)

As the conversation wraps up, Deanna talks about the many barriers Nancy broke through in the 70’s and 80’s, and how she really changed the industry. It’s evident that Deanna shares many of her friend’s traits as well as her drive and vision. (30:41-37:30) Case in point: this fall, Deanna will be opening the Nancy Zieman Sewing Studio in Beaver Dam, WI.

You can reach Deanna at stitchitsisters.com, nancyzieman.com or at her many social sites. And of course, you can stop by the new store when it opens.